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Research papers

Finding the 80% rotten apples in your innovation pipeline

"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...

Catalogue: Insights Festival 2020
Authors: Alexander Falser, Lukas Waidelich, Marco Walter
Companies: Tchibo, Cauliflower
September 15, 2020
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Citation

Falser, Waidelich and Walter (2020a, September 15). Finding the 80% rotten apples in your innovation pipeline. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/finding-the-80-rotten-apples-in-your-innovation-pipeline-11584


Research papers

Research on policy-making in the consumer union sphere

The Danish National Consumer Union was formed in 1946. On this background the present project has been carried out. The major tasks were: a) Identification of major dimensions along which consumers perceive consumer policies and consumer tactics; B)...

Catalogue: Seminar 1977: Social Research
Authors: Folke Olander, Flemming Hansen
Company: AIM Create
December 1, 1977
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Citation

Olander and Hansen (1977a, December 01). Research on policy-making in the consumer union sphere. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-policy-making-in-the-consumer-union-sphere


Research papers

The perception of media contents by producers and audience

The present study shows a technique for studying the discrepancy between audience's and source's perception of communication. In the process of doing so findings are presented from a study of the perception of TV programs by the audience and by the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Flemming Hansen
Company: AIM Create
June 15, 1976
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Citation

Hansen, F. (1976a, June 15). The perception of media contents by producers and audience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-perception-of-media-contents-by-producers-and-audience


Research papers

Measuring advertising effect through multidimensional scaling of perceptions and preferences

In this study a multidimensional scaling approach is used in order to determine the effects on the marketplace of an advertising campaign for a menthol cigarette. The design of the study has been one of an experimental nature with one control group...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Sverre Riis Christenben
Company: AIM Create
June 15, 1976
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Citation

Riis Christenben, S. (1976a, June 15). Measuring advertising effect through multidimensional scaling of perceptions and preferences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-advertising-effect-through-multidimensional-scaling-of-perceptions-and-preferences


Research papers

A pre-test procedure which works

A communication model based upon exposure, information transmission and attitude change is proposed. Particularly the information transmission is dealt with in connection with a campaign for the Danish Railroads. This campaign has as its main purpose...

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Erik Bache, Flemming Hansen
Company: AIM Create
August 1, 1975
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Citation

Bache and Hansen (1975a, August 01). A pre-test procedure which works. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-pre-test-procedure-which-works


Research papers

Newspaper segmentation based upon content and treatment factors

In the paper changes in the functions performed by newspapers are analyzed. It is shown how the type of information carried, the role of entertainment and the ability to act as a social reference point for the reader has changed. Also it is discussed...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Flemming Hansen
Company: AIM Create
June 15, 1974
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Citation

Hansen, F. (1974a, June 15). Newspaper segmentation based upon content and treatment factors. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/newspaper-segmentation-based-upon-content-and-treatment-factors